This week in Africa’s entertainment, lifestyle, and content creation, people are engaging with a variety of trends on Instagram and social platforms

Micro-influencers, especially those with niche communities, continue to thrive as they build strong connections with their audiences, particularly in fashion, music, and social advocacy

In Ghana and Nigeria , content creators in these areas are increasingly seen as influential, driving trends through targeted campaigns and collaborations with brands.

In terms of content trends, there is growing interest in interactive features like polls, quizzes, and Instagram’s ‘Add Yours’ sticker, which foster engagement and community building. Short-form videos, especially video memes and Reels, remain popular for entertainment value, offering both creators and brands opportunities to connect with followers in a fun and relatable way. Purpose-driven content, focusing on social issues, is also making waves, with audiences showing more interest in creators and brands that align with meaningful causes, such as sustainability and social justice.

Instagram Shopping is another feature that creators are leveraging, integrating products into Reels and Guides to offer a seamless shopping experience. Influencer marketing is booming, especially with creators generating higher engagement than brands when promoting products