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EDITORIALS

BlacVolta Creator Mix: A Breath of Fresh Air in Ghana’s Creator Economy.

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BV

Apr 25, 2025

The third Edition of the BlacVolta Creator and Creatives Mixer took centre stage this Easter Monday in Accra, bringing together nearly 300 young creatives, innovators and industry leaders for an evening of transformative ideas, meaningful connections, and forward thinking conversations. Hosted by the celebrated media personality Abena Soreno, the event highlighted BlacVolta’s continued commitment to nurturing Ghana’s creative ecosystem through community, collaboration, and empowerment. The Creator Mix, now in its third edition since launching in Rwanda, has grown into a pan-African platform dedicated to amplifying the next generation of cultural leaders. Joseph Adjei, Creative Director at BlacVolta, shared: “The platform was built to educate, inspire, and provide creatives in Ghana with the space to connect, grow, and build lasting impact. This Creator Mix is proof of what’s possible when talent is given the right environment to thrive.”

Panel 1: Shaping Global Trends Through African Entertainment & Content Creation. This panel featured Kwamina Quansah (Creative Architect & CEO, Q Bespoke) and Degraft Oppong, (Co-Founder, Entertainment Week Ghana), this session emphasized the global influence of African creativity and called for intentional growth. Both speakers challenged creators to move beyond “vibes” by adopting structure, professionalism, and scalable models. Major Highlight: The announcement of The Deal Room, an initiative of Entertainment Week Ghana a soon-to-launch investment platform that will allow creatives to pitch directly to investors, backed by training and brand-building resources.

Panel 2: Aligning Content Development with Business Strategy. The second session brought fresh insight from Mariam (Fintech & Brand Marketing Professional), Nosisa Doe (Head of Channels, Akwaaba Magic), and Edwin Amoako (Managing Director, Zoomlion Private Services Ltd). Mariam challenged the room to support and promote Ghanaian creatives, while Nosisa stressed the need to align content with platform expectations and copyright standards. Edwin left the audience buzzing with two powerful frameworks for success: The 3 Ps of Creative Growth: - Professionalism - Packaging - Profiteering The V.E.S.T Mindset: - Vision – Dream big enough to scare yourself. - Environment – Your network is your net worth. - Scalability – Build to grow. - Think Global, Act Local – Global Ambition starts at home

Cultural Energy and Creative Momentum. The evening closed on a high note with an electric performance by 99 Phaces, symbolizing the vibrant synergy between creativity and culture that defines the BlacVolta brand. Backed by the BlacVolta Network, a leading digital media platform based in Accra, the Creator Mix continues to evolve as a powerful space for creatives to grow, connect, and collaborate across Africa and beyond.Cultural Energy and Creative Momentum The evening closed on a high note with an electric performance by 99 Phaces, symbolizing the vibrant synergy between creativity and culture that defines the BlacVolta brand. Backed by the BlacVolta Network, a leading digital media platform based in Accra, the Creator Mix continues to evolve as a powerful space for creatives to grow, connect, and collaborate across Africa and beyond.