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Jun 25, 2024

Scent of Africa launched its latest luxury fragrance duo, Fik and Gleti, at an exclusive event at Tribeca restaurant in Airport Residential. The duo, part of the Eternal Legends Collection inspired by African mythology, was developed by international perfumers and produced in Ghana, featuring indigenous African ingredients in an award-winning bottle design. The event, attended by VIP clients, celebrities, and influencers, included the reveal of the fragrances and their ad campaign. Fik pays tribute to the Efik people of Nigeria, drawing inspiration from Abassi, the god of the sky. This fragrance embodies elegance and charisma, crafted for the man who effortlessly attracts and unites others with his charm. Fik combines the emblematic aromatic freshness of rosemary and myrtle from Tunisia with the spiciness of ginger essence from Nigeria. The masculine florality of Egyptian geranium is made sensual by fir balsam, creating a captivating, masculine trail. Perfumer Nelly Hachem-Ruiz describes the magnetic woody fragrance as “a vibrant and mysterious twilight where the triumph of wild nature prevails.” Gleti is inspired by the moon goddess of the Fon people from the Dahomey kingdom. This fragrance embodies femininity, captivating all with her radiant beauty and empowering presence, designed for the woman who naturally stands out and influences those around her with grace and elegance. Gleti encompasses a juicy and faceted pear, which is wrapped in the petals of a bouquet of white flowers. The Tunisian neroli returns the ball to the Egyptian jasmine for a beautiful ballet of femininity. Ylang of Madagascar and Egyptian cassie crown it all with a solar and luminous scent. The association of comfy musks with contrasted woods gives it character. Perfumer Julien Rasquinet describes Gleti as “an olfactory jewel, made of noble materials for undisputed nocturnal elegance.” Tanal Ghandour, Founder of Scent of Africa, said, “We celebrate our growth with the launch of Fik and Gleti, our newest fragrances in the Eternal Legends Collection. We are proud of our achievements and the international acclaim Scent of Africa is receiving. As we continue this journey, our vision is to showcase African artistry to the world with each step. Thank you to our team, partners, and supporters.